What They're Looking For
by Eszter · 18 June 2026 · Cooking, Food & Lifestyle
Three examples of how customers describe books they can't name. The third description Eszter finds 70% of the time. The first two: impossible. What she's learned: the impossible ones are about the feeling, not the book. They want to feel that again — sometimes you can help, sometimes you can't. That's the part that can't be learned.
The descriptions customers give when they can't remember a title:
The one with the blue cover, from maybe the nineties, about a woman — or possibly a man — on a journey, or it might have been about a house. Quite long. The author had a difficult name.
The one you recommended to my sister in 2019, she said it changed her life, she can't remember what it was called but it was probably Swedish.
About a family. There's a war in the background. I think the cover had a tree. I read it in three days, which I never do.
I find the book from the third description about seventy percent of the time. The first two are genuinely impossible. What I've understood is that the impossible ones are often about the feeling the book gave them, not the book itself — what they want is to feel that again, and sometimes you can help with that and sometimes you can't, and knowing which is the job, or at least the part of the job that can't be learned.
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